Top 5 Ways to Motivate Trade Show Booth Staffers
Posted by Valerie Hurst on Mon, Nov 16, 2009
1. Have a series of
Pre Show Meetings -- before travel, the day before the trade show, and before the show opens. Oftentimes not all booth staffers will be in attendance for every meeting, so have 2-3 short meetings to ensure that all staffers know the goals. A debriefing meeting at the end of each day to discuss how the day went will help regroup staffers for the next day.
2. Ensure that the booth staffers chosen to work the show have the
knowledge required to discuss your product or service with a prospect or a current client. Make sure they know what an important role they are playing when working the booth.
3. If possible include booth staffers in the decision of
booth attire required at the show. Professionalism, comfort and confidence will ensure better productivity on the show floor.
4. Decide upon
two engaging questions to ask show trade show attendees. Upon answering the question, the booth staffer will know if the attendee would be considered a qualified lead or not. Practicing these questions will give them confidence.
5. Hold a
contest for booth staffers to scan in qualified leads. At the end of each day, announce the winner, and reward them with late report to booth duty the next day by an hour or so, or give gift cards. Recognizing their efforts will go a long way!
--Valerie