Are Trade Show Promotional Items Throw-a-ways or Give-a-ways?
Posted by Valerie Hurst on Tue, Dec 15, 2009
We have all attended trade shows and have seen exhibit spaces packed with attendees. Sure, sometimes it is because of a new product, engaging booth staffers, or an enticing video; but often it is because the booth staffers are giving out a cool giveaway! Whether it is a ball that lights up when bounced, a company logo'd t-shirt or a nifty USB key filled with valuable company information, the same question crosses the mind of every marketing manager when they see attendees walk away with their premium giveaways, but without engaging with the booth staffer.
Is the investment of promotional items worth it?
Check out this Promotional Products Study
It highlights the positive reinforcement that promotional products provide to trade show attendees and how well they can identify a company after recieving a promotional item.
For example, did you know that on average, an attendee keeps a promotional item for 7 months?!
Promotional items can be part of a well organized pre-show promotion, an exhibit/graphic tie-in, or a themed new product roll-out at a trade show. In addition, premium items can be effectively used at hourly raffles in order to keep attendees coming back to your space. The power of a logo'd useful giveaway should be harnessed and be considered as a marketing strategy at your next trade show.
Visit GALLO's Promotional Item Site to browse what is new in the world of promotional items. 