5 Real Life Ways to Use Social Media with Event Marketing

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We have all been reading an abundance of information about social media. Most of us understand how to use it personally and professionally, but how can a company effectively use it as a face to face marketing strategy at an event or a trade show? To help inspire your thoughts about this topic, here are the top 5 ways:

1. If you have company LinkedIn, FaceBook and Twitter social media accounts, update your status and share information about your events through these mediums. Use a different online discount registration code for each of your social media accounts to track where the attendee found out about your event. This will help you better understand your audience and your investment of time into managing social media accounts.
2. Blog about your event pre- and post-show. Build up a following that helps educate your reader about what value the event will offer them. Are you launching a product at the show? Let them know! Incorporate images and a couple short videos from the event into your blog posts so those who couldn't attend, understand what they missed!
3. Use Twitter to announce booth events such as speakers, book signings, give-a-ways or special hospitality events. Sometimes show management offers twitter schedule updates to attendees throughout the show depending on their interests. So share this information with attendees through your blog so you can keep in touch with attendees throughout the event.
4. Post-show, upload a SlideShare presentation about your event to LinkedIn. Share the highlights and the value you added to the event and the attendees.
5. Use your FaceBook company fan page to share photos of the event, your booth staffers and customer success stories that were obtained through tradeshow marketing.

Follow up post-show. Have your sales team connect with those followers, fans and connections via social media as well as through conventional methods, to help better establish a future relationship with them. By using these medias, you will begin the connection to your audience before, during, and after the event, which will help your sales team when they approach each lead. Any media trend that allows a customer to build a relationship with your brand, is one step closer to establishing a fruitful business relationship.

Has anyone else used social media in their event marketing program?

Another rising trend is augmented video and tradeshows.

Photo by webtreats

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