EXHIBITORSHOW2010 GALLO Trade Show Experience
Posted by Valerie Hurst on Wed, Mar 24, 2010
Why was there a tree growing from the center of the GALLO booth at EXHIBITORSHOW2010? This was the most common question asked by attendees and press alike last week at Mandalay Bay. Our answer was. . . what better way to differentiate GALLO from other exhibitors and to show our creativity?
The tree signified over 80 years of experience in the exhibit industry, and the roots established because of our longevity and strong relationships built over this time. In addition, each apple was crafted by a GALLO employee to express and demonstrate our creative abilities. Plus, it was fun for everyone to be a part of creating the booth!
A big thank you to all attendees that visited our booth at EXHIBITORSHOW2010, and we hope we inspired you to think differently about your trade show and event marketing programs in the future.
There were some real worthwhile products to see at the show, such as the Kaon Interactive v-Connect Pro product that allows an attendee to be patched in live with an exhibitor's technical department for a live Q&A and product demonstration right on the show floor!
And the integration of RFID and events was integrated and demonstrated real well through AllianceTech. Understanding attendee interests, behavior and preferences through the use of RFID is pretty amazing, and offers valuable information that exhibitors can use.
We look forward to EXHIBITORSHOW2011 and hope we will see you there!
