Benefits of Trade Show Traffic Builders, Lead Generators & Presenters
Posted by Valerie Hurst on Fri, May 07, 2010
How many times have you walked the show floor and seen a magician, a caricature artist, or a unique talent being performed within a trade show booth? Did you...
A) Look over to try to understand what was going on?
B) Stop and listen for a bit?
C) Let the booth staffer scan your badge to obtain a free gift because of the entertainment?
If the traffic builder caused any of the above reactions, then the talent achieved its purpose. How many other booths did you walk by without taking notice of what was going on in them? By capturing the attention of a show attendee, this traffic builder attracted your attention, connected you with its brand, and at times may have attracted you so much, that you became a lead! Whether you became a lead because of the giveaway or because of the message, is for the exhibitor to find out during post-show follow up, but now they have information they can use to market to you in the future, and share information with you to build that ever-important relationship!
Tradeshow traffic builders can intertwine brand messaging into their talent, like creating a magic trick that involves the products the exhibitor offers. Sometimes unique talents like twisting wires into names, quick sketches of attendees, comedians, or interactive demonstrations will cause traffic to stop and loiter long enough for booth staffers to have conversations that they would have not had before without the traffic builder in their booth.
Not only are traffic builders great for show site traffic, but using a professional trade show presenter in your booth can be captured on video and shared as part of your virtual event program. Whether you share show information direct with social media, YouTube, webcasts, --or for promotional videos, a professional presenter can draw positive attention to your booth and attract potential buyers.
Consider the goals of your show before investing into any special services, to ensure that anticipated results of your efforts are measurable and will meet these goals. Whether it is generating leads for your database, building brand identity, or introducing a new product, trade show traffic builders are one method to capture the attention of attendees and communicate your message in a creative way.