Cool Technology at EXHIBITOR2011 Event Marketing Trade Show

The energy at EXHIBITOR2011 was contagious as the show floor opened last Monday! From the new technology to the creativity of booth design of the trade show floor, there was much to see and consider incorporating into attendees' trade show program.

If you had the time to visit our booth, thank you! It was a pleasure to meet many new faces, and we hope you enjoyed your visit. Our experience this year was as worthwhile as the GALLO booth at EXHIBITOR2010, and we enjoyed making new connections. Thank you!

 

Did you see the virtual hologram-like spokesperson at the IntelliTouch Digital Solutions booth? We were neighbors with them, and the technology did stop attendees and caused them to listen to her presentation, and want to know more. What a interesting and creative draw to help engage prospects!

In addition, the PeopleVisionFX booth had some similar effective products like their SpokesMannequin and the Anatomical VideoSculpture to assist with a medical trade show perhaps. Both were crowd stoppers and an effective way to communicate brand messaging using creative technology.

Inhance Digital has products that takes product interactivity at a trade show to a new level. This lighted table allowed a booth staffer to drop a healthcare product onto the screen, then the information about that product appeared and the presenter could navigate via the touchscreen to speak more in detail about that specific product!

 

Check out the EXHIBITOR2011 Attendee Perspective Video if you missed the show!

In addition, the conferences I attended were full of very worthwhile information that I can use everyday and can share with exhibitors that I work with. The seminar that I shared with attendees was Blogging-Your Marketing Tool for Trade Shows. Download the 11 Step Blogging Guide if you missed the seminar but would like to know how to use a blog to attain marketing results!    

What new technology did you see that you can incorporate into your program?