Digital marketing is the promotion of products or brands via one or more forms of electronic media. In relation to experiential marketing, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet (e-mail campaigns/advertising, online advertising, event web site sponsorship, webcasts, SMS/MMS mobility), social media,
video production, and 3-D animation.
Since the average person searches the Internet for information first, use online resources in tandem with your trade show exhibit program. Electronic brochures, graphic illustrations, video production, DVD design, and event microsites allow your targeted audience to interact with your company’s brand pre-show, during the show, and post-show. Leverage your events by using digital marketing strategies along with your trade show and event marketing planning.
