Trade Show Lead Retrieval and Lead Management is data that can be accurately measured – demonstrating ROI, but many exhibit managers admit this information is overlooked post-show for a variety of reasons.
Have you ever heard these questions from your team
during your event:
- When will we get the leads?
- Will the leads be emailed to me or entered into our CRM?
- Should I send each lead an email or should I call them?
- How long should I wait before contacting the leads I receive?
Most importantly, from a trade show coordinator and management perspective, do you know how many leads have converted to sales per trade show and your cost per lead?
Trade Show Lead Retrieval Solution
Trade Show Lead Retrieval, Electronic Brochures, and 3-D Animation are now combined into one effective Lead Management System called The GALLO Leader.
- Enjoy the convenience of setting up automated pre-show and post-show emails from anywhere via our web-based system.
- Assign leads direct to your sales staff based on geographical, product interest, or other set criteria. Automate emails to your sales staff requesting updates. Your sales staff can then login and update status of these leads so you know the conversion rates. If used properly, the GALLO Leader system can accurately track each lead through the sales process.
- Email electronic brochures to your leads right from the show floor or post-show.
- Bring your product to life with 3-D Animation.
- Better qualify your leads with customized lead surveys.
- Mobile tablets, iPads, or desktop workstation systems available.
Regardless of the lead management system your team decides to manage trade show leads, we can help you with the following:
- Determining how many lead stations you will need
- Development of a comprehensive lead survey based on your goals
- Efficient routing of attendee information back to your team at the close of show
- Post-show lead reporting
Whether you use the GALLO Leader system or the show system, lead management is an important part of your event and trade show program.